MHSAA, MAC to partner with SBLive Sports

MHSAA and Mississippi Association of Coaches to partner with SBLive Sports for scores, schedules, stats, and brackets beginning August 1


June 3, 2020

Scorebook Live Inc. (SBLive Sports) will become the exclusive digital content partner for the Mississippi High School Activities Association (MHSAA), effective August 1, 2020. As the MHSAA’s chosen partner, SBLive Sports will provide the official platform for all MHSAA scores, schedules, statistics, tournament brackets, gamecasts, live scoring and more beginning with the upcoming 2020-21 school year.

“We are excited about our upcoming partnership with SBLive Sports,” MHSAA Executive Don Hinton said. “We believe this is an opportunity that will benefit our schools, students, coaches, administrators, parents and fans going forward.

“Through its cooperative efforts with the MHSAA and our technology partners, SBLive is committed to making life easier for coaches, athletic directors and fans. This means there no longer will be the time-consuming task of entering and then re-entering rosters and schedules for multiple sports across the fall, winter and spring seasons.”

In addition to working with the MHSAA, SBLIve Sports is partnering with the Mississippi Association of Coaches and its Executive Director Johnny Mims.

“We know the importance of Mississippi’s high school coaches in making this relationship all it can be,” SBLive Founder & CEO Dan Beach said. “We are proud to support the Mississippi Association of Coaches, its more than 5,000 members and all of their efforts that make high school sports such an important part of Mississippi.

“SBLive will also be hiring sports media professionals and creating a mobile app and website dedicated to Mississippi high school sports to make it easy for fans to follow the efforts and achievements of student-athletes, coaches, teams and schools.”

We are looking forward to working with both the MHSAA and the MAC for years to come.”

  • The Mississippi High School Activities Association (MHSAA) is a nonprofit organization for nearly 600 public, private and parochial schools that choose to join and participate. Its primary function is to provide leadership and coordination of interscholastic athletics and activities for member schools. The MHSAA is a self-supporting organization that does not rely on taxpayer dollars from any agency of the state or federal government.
  • SBLive Sports is a sports media and technology company that serves the high school sports market with innovative software products and media services. State Associations, athletic administrators and coaches are also provided with a suite of products that allow them to collect and distribute content, manage tournaments, teams and leagues as well as live score games across multiple sports in order to engage today’s sports fans in a manner that they have come to expect from professional and collegiate sports organizations and media companies. For more information visit us at

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