Dairy Alliance becomes official milk partner

October 25, 2023 | FOR IMMEDIATE RELEASE

The Dairy Alliance Champions High School Athletics With Nature’s Drink

Official Milk Partners sponsor high school championships in Mississippi and across Southeast

CLINTON – The Dairy Alliance, a leader in the dairy industry raising awareness about the nutritional and wellness advantages of dairy milk, is teaming up with high school athletics associations across the Southeast to be the Official Milk Partner this fall season. The organization will sponsor a variety of high school sports championships across Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

“We are delighted to show our support for high school athletes in our region and to be the Official Milk Sponsor for these exciting championship games,” said Geri Berdak, Chief Executive Officer at The Dairy Alliance. “We know these student-athletes work hard to balance school and sports, so we want to encourage them to stay strong on and off the field with dairy milk, which provides 8 grams of high-quality protein and 13 essential nutrients in every serving.”

The Dairy Alliance sponsorship kicked off on October 14th with South Carolina High School League’s Swimming Championship. The Dairy Alliance will be sponsoring a total of 22 championship events across seven states in their region, including for the Georgia High School Association, North Carolina Independent Schools Athletic Association, Kentucky High School Athletic Association, Tennessee Secondary School Athletic Association, Mississippi High School Activities Association, and Virginia Independent Schools Athletic Association.

“We are excited to welcome The Dairy Alliance as the Official Milk Partner of the MHSAA,” said MHSAA Executive Director Rickey Neaves. “Our partnership will help educate our students, coaches, and spectators about the benefits of dairy milk, and we look forward to the many ways we will work together to fulfill the MHSAA’s mission of providing positive recognition and learning experiences to students and member schools.”

Dairy milk benefits athletes by providing 13 essential nutrients that are a dependable source of energy, natural high-quality protein, while also supporting wellness and strong bones. Fueling up with dairy milk, such as chocolate milk, after a game or training helps replenish protein by offering 8 grams of complete protein per 8-ounce serving. Additionally, a glass of creamy and delicious dairy milk helps build muscles and keep bodies active throughout the day.

“Milk’s natural electrolytes, carbohydrates, and high-quality protein make it more effective at improving wellness and keeping athletes energized longer than water and sports drinks,” added Berdak.

Schools interested in learning more about the nutrient-rich benefits of dairy milk and dairy foods can visit https://thedairyalliance.com, https://gonnaneedmilk.com, or contact Roseann Liberatore at rliberatore@thedairyalliance.com.

About The Dairy Alliance

The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

 

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LinkedIn: https://www.linkedin.com/company/thedairyalliance/

 

Media Contact

Kaitlyn Ianiro

Kaitlyn@inklinkmarketing.com

305.631.2283

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